The brief.
Traditionally, board presentations or business reports can be a bit dry. Think about the last time you got excited by one. MediaCom, one of the world’s largest media agency networks, wanted to liven up their quarterly business review by introducing a refreshed design, while staying true to their brand guidelines. Part of the challenge was how to bring data, statistics and charts to life in different and creative ways, while still ensuring the information was clear and simple to understand.
A perfect balance.
We sat down with MediaCom’s brand guidelines to ensure core principles were not lost, while introducing new design treatments not previously used before by the corporate brand. Working together with the regional CEO, we offered multiple design scenarios across different slides, allowing them to pick and choose their preferred options.
