The brief.
For our client preparing to deliver a keynote presentation at a global advertising conference, we were asked to transcribe the presentation from words to slides, while ensuring the structure and story hit home for an international audience. We were also enlisted to create a fresh design that was energetic and modern to help make a lasting impression.
Since our client preferred to write their speech long-form in Word, we helped to transform it from words on a page into an inspiring, powerful and memorable presentation deck. Not only did we help to reshape the flow of the presentation, we also ensured that the text on screen smacked of simplicity to appeal to a large 2,000-person audience.
Making it pop.
From a design perspective, our goal was to create something that was young, fresh and energetic – our client wanted something that wasn’t typical of your staid, serious conferences, especially since they were presenting after lunch! We created a duotone concept that popped with vibrant colour, while allowing the words to take centre stage.
